Analysis of The Influence of Product Price and Service Quality on Consumer Loyalty at Coffee Harbor Shop Kemayoran Using Electronic Word of Mouth as A Moderating Variable

This study aims to analyze (1) the effect of product prices on Harbor Coffee Consumer Loyalty. (2) influence Service Quality (3) consumer loyalty with electronic word mouth as a moderating variable. (4) Loyalty Electronic Word Mouth The research population is all consumers variable sample 30 respondents. Data collection techniques using questionnaires through stages validity and reliability testing. data were analyzed multiple linear regression Moderated Regression Analysis (MRA). concludes that Product Prices Affect Loyalty, Affects able moderate Price (5) are